It was late last year. Swivelling news on social media about a certain comedy film that had people rushing to the cinemas in droves. Sugar Rush, it was called. The poster won the first war with its sugary colours that had sweet-toothed fans running wild. Then came the cast list studded with our favourite Nollywood stars, the coy immersion into a notoriously difficult Nigerian PC, the aggression of the marketing and the elegance of the entire package. People fell off their chairs in laughter, had tears in their eyes, as they wrestled comedy in the darkness of our cinema halls. Then came the overwhelming positive reports, the interesting comments about disappearing cars, the explosions, the blonde, Yoruba-speaking villain waving off bullets like gnats and the brilliant word of mouth marketing that ensured millions were piling. Box office records were shattered in no time. And soon, it was clear for all…
